Xamiol® (LEO Pharma)
International campaigns must communicate a simple message, but always with high impact and memorability. Following Eurocom’s initial concept development for this new treatment for scalp psoriasis, extensive testing was conducted by our market research division before we worked in partnership with the client on the final production of the launch campaign. The ‘Hats off ‘ campaign communicates a truly international gesture to which many positive associations can be attached, ensuring campaignability and high appeal across all relevant markets.
