Glucosamine (Health Perception)
Eurocom was involved in the first launch of a branded glucosamine in the UK and supported the start-up company, Health Perception from humble beginnings to becoming a major player in the health supplements marketplace.
As the brand grew and more promotional budget became available, the campaign developed by Eurocom, which originally started with targeted leaflets to health professionals and pharmacists became a national consumer advertising campaign featuring the England rugby international Lawrence Dallaglio.
