Artiste (Nordson Micromedics)
We were appointed to communicate the positioning of Artiste® as the injection procedure of today for a better practitioner and patient experience versus traditional manual injection procedures. Whilst Nordson Micromedics had already gained some good advocates for the Artiste Assisted Injection System, our task was to achieve a higher awareness of the brand and wider usage throughout the UK.
The ‘Feel the difference, Experience the difference, See the difference’ campaign put the promise of the Artiste experience in the hands of the practitioner.
The campaign, developed for the UK and US, consisted of trade press advertising, a new website, exhibition and representative support material.
