Whilst driving to a meeting recently, the conversation veered from work, to weekend plans, to ‘Wayne’s World’ the 1992 film, starring Mike Myers.
It’s a random trio of topics, but our arrival at Wayne’s World proved insightful.
Consider the Plot: Wayne and Garth host a cable access only show, wherein they play air guitar, ogle pictures of beautiful girls, and generally goof around. They begin to accrue a huge following; a TV exec takes note, and the protagonists earn a fortune from sponsorship deals and advertising.
What struck us about the film was how prophetic a plot it proved to be. Released twenty years ago, when YouTube no doubt existed somewhere as a plumbers manual, not the ubiquitous entertainment channel it is today. Kids create YouTube accounts, wherein they play air guitar, share make-up tips, and generally goof around. They accrue huge followings; YouTube execs take note, they become YouTube partners and earn a fortune from advertising revenue (although YT partners prevent them from disclosing how much.) All sounds familiar.
The below link showcases the top 10 YouTube channels. What strikes me looking through these is how similar in essence they all are to Wayne’s World: jokey, goofy, inane. But, while these kids are having fun and making money, perhaps they’re also shaking up the future of Television?
Post by Gerry Smith