Eurocom Blog

London sparkles at this time of year. The shop windows and lights tap into our sense of nostalgia by depicting cosy scenes of Victoriana and wholesome family times to draw us in. But in Carnaby Street, things are different; they’re showing us, or rather children, the truth: this year, Santa’s sought help from NASA in order to expedite the delivery of his gifts to the world’s children.
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As a kid, my most vivid memory of this time of year was the toy ads on the telly. All thoughts of sticky-back plastic and Blue Peter vanished as I rushed home in excited anticipation of the ad breaks.
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In this edited version of Gordon Comstock’s interview with Will Self, which appears in the current issue of CR, the novelist discusses his grudging admiration for the ad industry, a subject matter that often crops up in his fiction…
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The other evening I logged onto Facebook and noticed a writer friend’s status. “My novel is now available on Kindle. How modern!” I would have dismissed it as a fairly innocuous post had in not been for the fact that I recently had an on-line debate with this cyber friend about the decline in print and the very real potential of a future wherein the printed book is obsolete. Of course, she was having none of it, so her sudden acceptance of the e-book rekindled the debate (like what I did there?)
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Over the past 18 months terms like Twitter, Facebook, Youtube & Social Media have been circulating business continuously. Whether a murmur, a frustrated exclamation or an excited Q&A session, most executives have at some time discussed how these mediums of communication could be of benefit to their organisations.
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