England may be out of the World cup, but that’s not going to stop millions of people all over the globe eagerly tuning in to watch the event. But this year some of the summer’s major sporting events have found themselves being the perfect target for the growing trend in ‘ambush marketing’ – the controversial practice of getting brand exposure without paying for official sponsorship.
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PBK Ideennrerich (PBK), one of Austria’s leading healthcare communications agencies, has become the newest member of Eurocom Healthcare Communications’ expanding international communications network.
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Eurocom’s German network partner, Brand Health, recently scooped an award at the prestigious COMPRIX 2010 ceremony for innovation in healthcare communications. In the German pharmaceutical and healthcare segment, the COMPRIX awards are arguably the largest and most important in the industry.
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When Seb Coe thrust the 2012 Olympic logo onto the world stage in June 2007 no one could have anticipated the emotion it would elicit in the great British public. A loud collective boooooooo was hurled its way. The unfortunate mark was taunted, teased and cruelly manipulated to look naughty and crude (so sixth form).
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In addition to our current accounts we’ve recently been donating our time and expertise to create a new charity campaign for the SHE TRUST , our adopted charity that seeks to raise awareness of endometriosis – a condition that affects nearly one in ten women. Look out for the new campaign in the next newsletter.
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